Instagram is no longer an optional piece of a personal brand or business’ marketing strategy — it is a necessity. With over 1 billion people worldwide using the platform, it is one of the top ways to reach people and in order to stay relevant, you’ve got to be regularly using Instagram and all of its tools.
But it’s not as simple as just using Instagram to get your personal brand or business out there in front of potential followers. Creating content on Instagram is an art, and one that takes some work.
And with 1 billion people using this app, you better believe there is some stiff competition out there to get your personal brand or business seen. And that’s before we get into talking about how Instagram keeps changing around their algorithms. *Sigh*
Sometimes it can feel like a wild goose chase to figure out how to get your content out there and seen by the right people. And you are right — sometimes it is a wild goose chase.
No matter how crazy it may seem at times, and no matter how fruitless your efforts may seem, we promise your hard work will not go unnoticed, as long as the content you are creating is solid.
So how do you go about creating killer content?
Here, tips and tricks from experts on the more surefire ways to create content that will have your audience craving more.
How to Create Content That Slays
1. Determine the who, what, and why
The first step in creating content for Instagram that will be worth your time and money is figuring out:
- Who your audience is
- What type of content they want to see
- Why you are the answer to all their questions
As stated on the Later blog, “finding your brand niche and really dedicating your efforts to just that niche will pay off. A lot of Instagram accounts get sidetracked with posting content outside of their target audience and niche, and that could be slowing down your growth.”
Focusing your attention on the specific “who” and keeping it there will be a huge step in the right direction of your killer content.
2. Plan it out
When it comes to your personal brand or business’ Instagram account, you don’t want to wing it. To have a successful marketing strategy that results in killer content that then translates into building your personal brand or business, you must take some time to plot out your posts.
If you’re short on time, you can aim to plan out a week’s worth of content. However, if time allows, try to plan out posts further than next week. By planning your content out, you will ensure that your content is relevant and that it also has some variety in it. A mix of business-y posts and a mix of personal posts are going to get you the interaction you’re after.
And when it comes to posting the content you’ve planned out, turn to a planning app such as Sprout Social. As they claim, “the ability to queue up posts in advance is a game-changer for serial Instagram users. Instagram scheduling allows you to plan out your content calendar without having to worry about crafting posts in real-time.” Because trust us, that is more stressful than you may think.
Sprout Social offers additional features aside from scheduling. They’ve got great analytics in place that keep you informed about how well your posts are doing and what type of posts it seems your audience likes best.
3. Don’t be a copycat
While it is very difficult in the world of Instagram to create something that hasn’t already been done, that should always be your goal. And Forbes feels the same way.
In an article on their website they share that “while it’s incredibly tempting to post content that appeals to everyone, this ultimately is not possible. The digital universe is so over-saturated, so it’s important to project a unique and specific voice.”
Rather than try to wear the skin and ideas of someone else who has done it well and succeeded, be sure the content you are putting out there is original and specific to your audience and your vibe.
“Be truthful and unique in your perspective, and your audience will follow.”
4. Partner up
Another great way to create killer content for your personal brand or business is to partner with an influencer. According to Neil Patel, “if you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following.”
There is a sense of trust that has been established with these influencers that your audience appreciates. “More and more people are buying services or products based on what they see in their feed from the influential people they follow,” Patel goes on to say.
However, there is a key in this strategy — identifying “a few influences that have an audience that is relevant to your product or service.”
Once you’ve done that, you can expect success. “If you throw aside the short-term gains and direct sales that you can make from an influencer campaign, there are even more long-term benefits,” shares Patel.
5. Share moments, not things
Even though you’re clearly selling something with your personal brand or business, your followers do not come to your Instagram to look at pictures of what you’re selling. Instead, they visit your profile for experiences that are made so fabulous thanks to whatever it is your personal brand or business is selling.
Photoslurp’s blog shares some thoughts on this.
“One glance at GoPro’s Instagram feed makes it clear why they boast over 13 million Instagram followers. Their feed is a beautiful assortment of thrilling images. GoPro lets their followers hike Kilimanjaro, skydive in Switzerland, and ride Hawaii’s biggest waves and then displays their amazing photos or even gives out Photography awards.”
Clearly, GoPro is selling a product, but they are doing it in a way that excites their audience and engages them on a deeper level than just as a potential customer. “GoPro’s content strategy is a perfect example of prioritizing experience over product.”
6. Share behind-the-scenes
Everything on your feed is hyper-curated, so why not let your followers see behind the scenes and get a look at what your personal brand or business is really like without all the filters?
Forbes shares this as one of their tops ways to create viral Instagram content. “[Instagram Stories are] a great way to showcase your personality, e.g., a sense of humor or your wittiness, which otherwise would not be evident through imagery.”
“Viewers always like getting an ‘exclusive’ insight into your daily life, especially when traveling or attending sporting events, where you can take them behind the scenes and make them feel like they were there right along your side.”
7. Turn to your audience for ideas
Continuing to produce new content that is high-quality can be overwhelming. At times it can feel as if you’ve exhausted every last idea.
And that’s when you turn to your followers.
Photoslurp suggests that, “once you have built a loyal following, take some of the weight off your shoulders by crowdsourcing content creation.”
This will ensure that your content stays relevant, interesting, and that it will be well-received by your audience.
Creating content isn’t enough in itself to keep your personal brand or business’ Instagram following strong. Nope. You’ve got to have content that is killer.
Here’s quick recap of how to do that:
- Figure out who you’re talking to, what they want to hear, and why they should hear it from you.
- Being spontaneous isn’t always a good idea, especially when it comes to Insta. Planning is the way to go with this platform.
- Dance to the beat of your own drum and come up with content that isn’t the same as someone else’s.
- Explore the power of teams by teaming up with influencers to help strengthen your content.
- Experience sells better than products so allow your followers to share in your personal brand or business’ experiences.
- Blooper reels are something your followers will love — give them an insider look at your personal brand or business in the form of Stories for a break from the highly-curated Instagram feed.
- Don’t be afraid to ask for help and get ideas from your audience of what content to create when you get in a rut.
It can be hard to stay on top of the killer content game — trust us, we get it. When you find you are struggling with all the different hats you have to balance in order to keep your personal brand or business’ Instagram running strong, turn to CloutUp MGMT. Our team will work with you to pinpoint your target audience and grow your account in an authentic way that does not use bots or spam — just real hardworking experts who are here to get your CloutUp!